Why Sahl

Why the trade sources from us

Whether you sell to retail clients or to other dealers, we built our sapphire supply around what actually slows you down — sourcing friction, opaque treatment, and tied-up cash. Here is what working with us gives you.

The short version

A supplier built to remove the friction

Coloured stones are one of the few categories left in fine jewellery with real margin and real differentiation — we make that case in full on Why Sapphires. The catch is that they're harder to source than diamonds, and that friction is where most of the trade gives up. Removing it is the whole reason we exist: everything below is what working with us gives you, whether you sell to retail clients or to other dealers.

What you get

Everything the category needs, in one supplier

Inventory you can put to work

Live, colour-accurate 360°
A fully live inventory system with colour-accurate 360° views of every stone — share a link straight with your own customers and let them turn the stone themselves.
No travel, no memo ping-pong
No flights to view parcels, no unnecessary stones shipped back and forth on memo just to find the right one. Shortlist remotely from imaging you can trust.
Run it as your own inventory
Filter to your selection and present it under your own alias on MyGemStock, or connect via API to show live stones directly on your website.

Direct from the source

0.5–3ct, every colour & cut
We specialise in the fast-moving 0.5–3ct range across every colour and cut, heated and unheated — the sizes that turn over.
Manufacturers, not resellers
We source the rough and cut and polish it ourselves. You buy from the people who cut and polished the stone, not from a reseller adding another layer of margin.
Better prices, better margins
Buying direct from the source means lower prices — margin you keep, pass on, or both.

Terms built around your cash flow

Memo & approval
A memo service so you can show a stone — or close the sale — before you commit to buying it.
Credit & free returns
Credit terms for approved buyers, and free worldwide returns to selected countries, so trying a stone carries little risk.
Buy just in time
Tell us your usual requirements when you register and we'll stock ahead for you — plus a Buy Request feature for anything not in live stock. Buy when you need it, without tying up capital or cash flow.

Pricing that's open to offers

Make an offer on any stone. Our listed prices are a starting point, not a fixed line. You're most welcome to put forward a price on any stone — or a group of stones — and we'll work with you to reach a number that makes the deal work. Send us the stones and your offer, and we'll come back to you quickly.

For your business

However you work in the trade

Whether you set stones into finished pieces or trade them on, most of what we offer is the same — what changes is how you put it to use. Here's the short version for each.

For jewellers & designers

Share colour-accurate 360° views straight with a retail client, take a stone on memo to close a commission before you commit, and have us stock your recurring requirements so a deadline never waits on sourcing. Match a pair or a replacement against real inventory, with treatment warranted in writing for the client who asks. More for jewellers →

For dealers & wholesalers

Resell from our depth under your own alias or via API, buy below the reseller layer for real resale margin, and run parcels, calibrated goods, and just-in-time programmes against your accounts — without weeks in the market or capital tied up in stock. More for dealers →

Start with the stocklist
Browse 3,000+ stones now — apply for trade access when you're ready to buy.